by Fusion Marketing
Posted: Friday, April 29, 2011 at 11:44AM EDT
Los Angeles, CA Fusion Marketing (Chatsworth, California, the perishables industrys most trusted full service agency, and US Marketing Services (Sonoma, California) have formed a strategic alliance to launch an exceptionally informative in-store marketing solutions service specifically for the produce industry. The service, which is especially helpful for sales and marketing organizations, measures and analyzes the impact and performance of retail in-store activities such as display size, actual in-store price, ripeness and quality of fruit/vegetable, effect of POS materials and other key attributes to deliver information that addresses a wide array of in-store sales and marketing challenges. The service can further enhance the companys or commissions strategic competitive edge with ongoing in-store tracking and testing, customer surveys, causal data, attitudinal amp; usage and omnibus studies.
This collaboration with US Marketing Services will allow us to make actionable recommendations to increase produce sales and maximize the return on investment for our clients. Combining Fusions superior analytical services with US Marketing Services exclusive data collection methods allows us to easily customize the data and analysis for each clients individual needs explains Steven Muro, CEO of Fusion Marketing. Overlaying our category expertise with the physical attributes of individual specific store locations allows us to measure the true sales impact of display size, display configuration, location, shopper demographics, signage, price, promotion, product quality and ripeness and so much more. It permits us to understand the relationship between the stores and produce items in a whole new light. All of this leads to increased produce sales for each store location.
This alliance with Fusion Marketing will allow us to uncover specific drivers of consumer purchase behavior that, coupled with data analytics, will help us to develop customized solutions for your sales and marketing issues explains Mike Gretz of US Marketing Services. We can uncover how produce sales are being helped or hindered due to the physical set-up and merchandising of the store. Once we identify these attributes we can unleash the full sales potential of produce. Both Fusion Marketing and we are very excited to offer this new service to the produce industry.
About Fusion Marketing:
Since its 1997 inception, Fusion Marketing has established a solid industry presence, providing its broad client base with pervasive expertise in consumer packaged goods, distinct-marketing perspectives and diverse capabilities. Furthermore, through its data-centric model and traditional-marketing services, Fusion Marketing has proven to alleviate organizations uncertainty surrounding the business decision-making process. Overall, the Fusion team boasts a level of experience and talent that guides clients on a direct path to successful marketing and sales strategies.
Founder, Steven Muro applies his 25+ years of CPG and perishable goods expertise to help businesses create a point of differentiation among their competitors. The Fusion Team comes from a wide background including experience in the produce, beverage, health amp; beauty and financial industries.
About US Marketing:
US Marketing Services provides customized strategic market research, marketing, and consultative support to the produce and food industries via services including sales tracking, customer surveys, customized in-store tests, marketing planning, implementation and testing/analysis of trade and consumer information data.
US Marketing Services has over 25 years of industry experience and positive reputation servicing the produce industry. Their expertise includes marketing, market research, advertising, promotion, and consulting experience in consumer packaged goods. US Marketing specializes in in-store audits, surveys to include in-store merchandising effectiveness, pricing and new product tests, space management, planograms, store layouts, profitability analysis, syndicated consumer data, survey design, product positioning and trial and repeat product studies.
US Marketing Services is headed by Mike Gretz who has over 30 years of experience in sales, marketing, and market research with companies such as Procter amp; Gamble, Nabisco, and Hershey Foods. He is past president of the Produce for Better Health Foundation.
For further information regarding Fusion Marketing and US Marketing Services, please visit their respective websites at www.fusion-mktg.com and www.usmarketingservices.biz.
Source: Fusion Marketing
Tags: Product Studies
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By Val Brickates Kennedy, MarketWatch
BOSTON (MarketWatch) — Pharmasset Inc. led drug stocks north early Thursday, as shares of the biotech firm jumped on an analyst upgrade.
Shares of Princeton, N.J.-based Pharmasset added 7% in morning trading. Early Thursday, analysts at Noble Financial upgraded the stock to buy from hold.
Fukushima's safety plan wasn't safe
WSJ's Phred Dvorak sheds light on details and shortcomings of the Fukushima Daiichi nuclear power plant's safety procedures.
On Wednesday, Pharmasset
/quotes/comstock/15*!vrus VRUS
+3.83%
announced that it began a key Phase II trial for its compound PSI-7977, a proposed treatment for chronic hepatitis C.
Shares of Dendreon Corp.
/quotes/comstock/15*!dndn DNDN
-0.73%
gained 3%. Late Wednesday, Dendreon announced that the Center for Medicare and Medicaid Services recommended that the company’s prostate-cancer therapy Provenge be covered by the health-care reimbursement programs, a move that should help boost usage of the product.
Studies have shown that Provenge can help extend the lives of men with advanced prostate cancer for about four months, on average.
The product, which costs a reported $93,000 per course of treatment, was approved by U.S. regulators in 2010 after a protracted regulatory review.
The drug sector’s two key indexes also trended higher. The NYSE Arca Pharmaceutical Index
/quotes/comstock/10t!drg.x DRG
-1.02%
inched up 0.3% to 309, while the NYSE Arca Biotechnology Index
/quotes/comstock/10t!btk.x BTK
+1.00%
rose nominally to 1,365.
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108.06
+3.99
+3.83%
Volume: 309,102
April 21, 2011 4:00p
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Volume: 3.17M
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319.74
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Volume: 0.00
April 21, 2011 5:58p
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NYSARC BIOTECH
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Val Brickates Kennedy is a reporter for MarketWatch in Boston.
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MISSION VIEJO, Calif.–(BUSINESS WIRE)–FITT Highway Products, Inc. (OTCBB: FHWY) (the “Company”) has mitigated
nearly $1.9 million in debt during the calendar year 2010, including the
settlement of two significant lawsuits and the conversion of certain of
its convertible promissory notes.
Potential investors are requiring the Company to first compromise its
substantial debt at approximately $0.10 on the dollar before committing
to investing in its operations. FIT.T Energy Products Inc., the
Company’s non-affiliated operating partner, is in discussions with
several significant parties to help rollout the two-ounce energy shot
named “FITT Energy With Resveratrol” to the retail market while
leveraging joint marketing and branding.
Resveratrol is a natural substance found in the skin of red grapes and
is thought to promote weight loss and slow the aging process. The two
key amino acids are believed to provide benefits for muscle strength and
provide cardiovascular vasodilation. For further information about the
benefits of Resveratrol, please see the product studies on the National
Institutes of Health website at http://www.nih.gov/.
The two-ounce energy shot contains some exciting advantages:
- Doctor developed formula
-
Incorporates L-Arginine, AKG Arginine (Amino Acids), Caffeine and
Resveratrol for energy - Promoted by Warren Moon, NFL Hall of Fame Quarterback
A 60-second television commercial for the product may be viewed at www.throwafitt.com.
FITT Energy Products, Inc. expects to begin marketing a new label
design of “FITT Energy With Resveratrol” during the latter part of
the second quarter of 2011. The product is will also be endorsed by
several high-profile athletes and well-recognized doctors.
About FITT Highway Products, Inc.
FITT Highway Products, Inc. is a brand management Company which is in
the process of mitigating its debt in order to effectively pursue its
business plan. The Company has entered into an Operating Agreement with
FITT Energy Products Inc. to perform a majority of its operating
services, including among other things, selling, marketing, producing
and distributing the “FITT Energy Shot With Resveratrol”. FITT
Energy Products Inc. will pay the Company a royalty of $.05 for every
energy shot sold.
This document contains “forward-looking statements” related to future
events. Forward-looking statements often address our expected
future business and financial performance, and often contain words such
as “expects,” “anticipates,” “intends,” plans,” “believes,” “seeks,” or
“will.” Forward-looking statements by their nature address
matters that are uncertain. Particular uncertainties which could
adversely or positively affect our future results include: consumer
tastes, availability of production, liquidity, general economic
conditions, and the activities of competitors. These
uncertainties may cause our actual future results to be materially
different than those expressed in our forward-looking statements. We
do not undertake to update our forward-looking statements.
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