Managed Hosting News
Wednesday, 6th June 2012, 16:05:12
Mobile e-commerce shows astronomical growth
M-commerce, whereby online shopping transactions are carried out on a mobile device, is rising at a meteoric rate, one expert believes.
According to Andrew McClelland, chief of operations and policy at Interactive Media in Retail Group (IMRG), mobile e-commerce has really started kicking off.
Talking to some retail brands now, particularly in the fashion/apparel sector – theyre now seeing 15 to 20 per cent of their total online levels coming through a mobile device and the levels of growth youre seeing are just astronomical, he said.
In fact, a recent study by eDigitalResearch found that the number of smartphone owners who use their mobile devices to shop online has quadrupled since June 2010 to 64 per cent.
However, Mr McClelland was quick to note the importance of educating customers in maintaining the current levels of m-commerce success.
Companies must make sure that consumers need to be well informed when it comes to promoting the brands mobile site or mobile app as part of their retail strategy.
At the moment, research suggests that m-commerce websites tend to outperform mobile apps on the majority of occasions.
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Tags: Shopping Transactions
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