I really really REALLY wanted to like Smash.

How could I not? My creative start was as a theatrical lighting designer, so anything that suggests backstage makes me as goofy as a 4-year-old with a brand new Tickle Me Elmo. I even giggle sometimes. Its pretty embarrassing.

So let me say it again, just so were clear. I honest to God wanted to like Smash. But an entire season of overwrought implausible episodes later, I watched helplessly as my beloved Elmo turned into Chucky. And then set the place on fire.

Theres been enough hate-watching bile spewed about how Smash failed to live up to its towering expectations (Spielberg! McPhee! Messing! Broadway! Shiny Pretty People singing and dancing!), so I wont pile on. Ill just say that Im hugely disappointed.

Ok, Thats an outright lie. Im fucking pissed off.

On Monday nights when I stopped screaming at the television (Seriously? SERIOUSLY!?!) Id vent on Facebook with my former MFA classmates. All of us hated the show. But we couldnt stop watching it. Maybe theater people are idealists to the bitter end.

Or maybe its because the show started out with such potential. It even danced around the edges of deeper themes with a few quasi-self-referential nods to the conflict between art and commerce. The musical numbers were good. The characters hinted at depth and teased a glimpse of chemistry with the promise of back-story. And the acting was even decent (that is, until everyone started sleeping with each other and singing Karaoke).

But the opportunity to engage a mainstream audience in something more profound than reality TV is what made me hopeful for Smash in the first place. It was exciting to think that a network show might actually encourage the TheaterCurious to cast off mass-produced and manufactured celluloid drama in favor of watching a carefully crafted labor of love come to life on stage. Color me naïve. That was never going to happen.

Instead, theater as an art form got roundly bitchslapped. Rather than pull back the curtain to reveal the magic of creation, Smashs play within a play conceit transformed a creative process into nothing more than a string of Watch What Happens bumpers. Id bet my MFA that the Broadway show plot was always meant to play the dumb trophy wife to some network executives bullshit notion of The Theater. And why? Because focus group data suggested that people who watch TV are stupid, lazy, and art-less. But we all know better.

To make matters worse, audiences suffered constant whiplash as NBC alternately denigrated, romanticized or threw Art (with a capital A) under the short bus of Nielsen ratings.

In the season one finale alone, we hear this in one scene:

Shallow Director (in pissed off mode): I dont do collaboration! Im an artist! A Storyteller!

… This in the next:

Stereotyped emo songwriter: Tell me why we do this again?

Stereotyped wise-beyond-his-paygrade-performer: Oh you know. Art.

SES: Art, what? Art is a sick compulsion. Art is an ego gone haywire. Art is…

SWBHPP: Art is beautiful. It brings you joy to write a song. It brings us joy to sing it. Brings an audience joy to hear it. Now get back to work.

And then finally this:

Shallow Director (in nice mode): Art isnt therapy. Were not here to work out our personal problems. Were here to take those problems and completely exploit them, to hell with how much we hurt. Actually, the more we hurt, the better.

No wonder people dont get theater.

Let me attempt what NBC failed miserably at this season: being honest. Smash turned the noble pursuit of creative truth into a self-fulfilling prophecy with a weak-ass punch line. As long as networks delight in turning art into soap opera under the banner of entertainment, the almighty dollar will win every single time. Why? Because they dont want you to think theres any alternative.

Lets prove them all wrong.

[Fade to black]

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NEW ORLEANS, LA, May 16, 2012 (MARKETWIRE via COMTEX) –
Knowledge12 — ServiceNow, a leading provider of cloud-based
services to automate enterprise IT operations, today announced it is
raising the standard in enterprise cloud services by enabling
advanced high availability as an included, no-additional-cost service
to be made available to all customers in its standard data centers.

“High availability has traditionally been an exclusive luxury,
available to only the largest, most sophisticated enterprise
organizations,” said Arne Josefsberg, ServiceNow CTO. “As a widely
used global enterprise cloud service, our customers expect the best
and we are constantly innovating to help keep their mission-critical
data centers and business services more available than ever before.
We believe ServiceNow advanced high availability will reset
expectations for enterprise cloud service consumers in all
industries.”

ServiceNow has merged high availability (HA) and disaster recovery
(DR) to enable exceptional service availability for hundreds of large
global businesses. In the legacy model, disaster recovery is
delivered using backup and restore operations that are prone to
service disruption. With ServiceNow advanced high availability,
replication will be automatic and recovery core to normal operations.
Disaster recovery will no longer be managed by exception, but instead
become part of standard operating procedure.

With advanced high availability, ServiceNow customers will receive a
resilient, highly available cloud service for IT service automation.
Customer production data will be replicated, in near real time, to a
geographically separate data center using an active-active
architecture. In the event of service disruption, the customer
instance will quickly fail over to an alternate data center. This
architecture enables simultaneous delivery of both HA and DR and
allows ServiceNow to offer its customers rapid service transition in
the case of disaster or outage.

The ServiceNow cloud infrastructure team will be available in the
ServiceNow Pavilion of the Knowledge12 ExpoNow exhibitor hall to
discuss the latest in ServiceNow advanced high availability. More
details about ServiceNow cloud infrastructure are available in this
white paper.

Knowledge12 is the industry’s largest gathering of IT professionals
using cloud services to transform IT. For more information about
Knowledge12, please visit:

— Knowledge12 community and blog
— #Know12 on Twitter

About ServiceNow
ServiceNow is a leading provider of cloud-based
services that automate enterprise IT operations. We focus on
transforming enterprise IT by automating and standardizing business
processes and consolidating IT across the global enterprise.
Organizations deploy our service to create a single system of record
for enterprise IT, lower operational costs and enhance efficiency.
Additionally, our customers use our extensible platform to build
custom applications for automating activities unique to their
business requirements. For more information visit

http://www.service-now.com .

Any unreleased services, features or functions referenced in this
document, our website or other press releases or public statements
that are not currently available are subject to change at
ServiceNow's discretion and may not be delivered as planned or at
all. Customers who purchase ServiceNow services should make their
purchase decisions based upon services, features and functions that
are currently available.

Copyright Copyright 2012. ServiceNow. All rights reserved. ServiceNow
and the ServiceNow logo are registered trademarks of ServiceNow. All
other brand and product names are trademarks or registered trademarks
of their respective holders.

ServiceNow media contacts:
Rhett Glauser
760.487.8230
rhett.glauser@service-now.com

Will Stickney
415.905.4025
william.stickney@horngroup.com

SOURCE: ServiceNow

mailto:rhett.glauser@service-now.com
mailto:william.stickney@horngroup.com

Copyright 2012 Marketwire, Inc., All rights reserved.

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