NEW YORK, Jan. 10, 2012 /PRNewswire via COMTEX/ –
TheraBiogen, Inc.
/quotes/zigman/593177 TRAB
-1.95%
, a manufacturer and distributor of homeopathic nasal sprays for aiding in the relief of allergies, cold and flu symptoms and migraine headaches, announced the completion of the launch of its Times Square Social Media campaign. Over 200 people, chosen at random, were encouraged to try Thera Max® Cold and Flu and a reporter filmed video interviews with them under the Thera Max® billboard. The Social Media Campaign will continue throughout the season.
The videos from the Thera Max® “No Cold Here” Times Square promotion, implemented by MDM Worldwide, were uploaded on the Thera Max® Facebook and YouTube pages beginning on January 4, 2012. On February 1, 2012, one Grand Prize Winner will be selected at random to receive a Thera Max® customized iPad2. Others will receive free Thera Max® products.
Additionally, the Thera Max® Facebook, Twitter, and YouTube pages will be utilized for marketing research, consumer trends and product studies and to engage consumers around the world and demonstrate this new, super-smart cold and flu nasal spray.
CEO, Kelly T. Hickel commented, “We have received outstanding results from this case study, and now we’re excited to see the feedback we receive from our Facebook fans which will provide valuable marketing trends for TheraBiogen, Inc. as the company continues to market its products in 2012.”
The Thera Max® Cold and Flu commercials and Times Square videos may be viewed on the Thera Max® YouTube page at
http://www.youtube.com/user/TheraMaxRelief
Thera Max® Cold and Flu is an all-natural, non-zinc, non-addictive, over-the-counter cold and flu relief agent. Over 50 million Americans contract the flu each year and consumer demand for a homeopathic, non-zinc remedy is a 2.5 billion dollar market according to research studies.
Thera Max® is available for purchase in over twelve thousand locations including Rite-Aid, Food Lion, Hannaford Supermarkets, Discount Drug Marts and Big Y Supermarkets as well as two of the three largest drug retailers. For more information on Thera Max® visit our website at
www.theramaxrelief.com , our Facebook page at
http://www.facebook.com/TheraMaxNasalSpray or follow us on Twitter at
http://twitter.com/theramaxrelief
About TheraBiogen, Inc.
TheraBiogen is a manufacturer and distributor of homeopathic nasal sprays for aiding in the relief of allergies, cold and flu symptoms and migraine headaches. The products are made from natural, homeopathic ingredients and contain no zinc, which has been identified as potentially causing nasal problems in other similar products on the market. For further information please visit
www.theramaxrelief.com .
Safe Harbor Statement
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21 E of the Securities Exchange Act of 1934, as amended. Investors are cautioned that these forward-looking statements involve uncertainties and risk that could cause actual performance and results of operations to differ materially from those anticipated. These risks are set forth in the Company’s most recently filed form 10-K and Form 10-Q reports. TheraBiogen, Inc. assumes no obligation to update the statements contained in this release except as required by applicable securities laws disclosure rules.
Company Contact: Public Relations Contact: Investor Contact:
TheraBiogen, Inc. Megan Megale Boutcher & Boutcher
Kelly T. Hickel, CEO Megale Public Relations Aimee Boutcher
732-294-8705 703-625-8093 973-239-2878
kthickel@therabiogen.com mmegale@megalepr.com Aboutcher@therabiogen.com
SOURCE TheraBiogen, Inc.
Copyright (C) 2012 PR Newswire. All rights reserved
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Jan. 26, 2012 12:19p
Tags: Product Studies
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