MISSION VIEJO, Calif., Jul 19, 2011 (BUSINESS WIRE) –
FITT Highway Products, Inc.
/quotes/zigman/605141 FHWY
-10.00%
(the “Company”) announced today
F.I.T.T. Energy Products Inc. (“F.I.T.T.”), a non-affiliated operating
partner, has begun discussions with its medical experts, key investors,
attorneys and media partners to identify a large pharmaceutical or
beverage partner to rollout “F.I.T.T. Energy With Resveratrol” energy
shot to the retail market. The decision to accelerate the rollout was
based on positive preliminary results of its recently completed double
blind crossover study testing the impact on resting blood pressure of
ingesting F.I.T.T. Energy versus two leading competitors’ products.
The study concentrated on changes in systolic and diastolic blood
pressure as well as the “jittery feeling” for each patient who
ingested the 2 ounce energy shot products and a placebo. Each patient’s
resting blood pressure was tested every thirty minutes for one hour
before and for two hours after each of the products and the placebo were
ingested. Preliminary results indicate that F.I.T.T. Energy substantially
beat the leading competitors in all categories tested. The preliminary
results showed that the competitors’ energy shots caused average
increases in patients’ systolic blood pressure in amounts 240% to 280% greater
than when taking F.I.T.T. Energy. Warren Moon, Hall of Fame
Quarterback stated, “F.I.T.T. Energy is the next generation in
energy shot drinks. Athletes know the value of good nutritional
supplements and I like the fact that F.I.T.T. Energy is designed by a
doctor with real science behind it. This power packed energy shot is
ideal for work and play.”
For additional information on “F.I.T.T. Energy With Resveratrol”, please
visit the website
www.throwafitt.com .
For further information about the benefits of F.I.T.T. Energy’s key
ingredients (Resveratrol, L-Arginine and Arginine AKG), please look up
the product studies on the National Institutes of Health website at
http://www.nih.gov/ .
About FITT Highway Products, Inc.
FITT Highway Products, Inc. is a brand management Company which is in
the process of mitigating its debt in order to effectively pursue its
business plan. The Company has entered into an Operating Agreement with
F.I.T.T. Energy Products Inc. to perform a majority of its operating
services, including among other things, selling, marketing, producing
and distributing the F.I.T.T. Energy Shot.
This document contains “forward-looking statements” related to future
events. Forward-looking statements often address our expected
future business and financial performance, and often contain words such
as “expects,” “anticipates,” “intends,” plans,” “believes,” “seeks,” or
“will.” Forward-looking statements by their nature address
matters that are uncertain. Particular uncertainties which could
adversely or positively affect our future results include: consumer
tastes, availability of production, liquidity, general economic
conditions, and the activities of competitors. These
uncertainties may cause our actual future results to be materially
different than those expressed in our forward-looking statements. We
do not undertake to update our forward-looking statements.
SOURCE: FITT Highway Products, Inc.
Investor Relations Contact:
Equiti-trend Advisors, LLC
Brian Barnes, 800-953-3350
bbarnes@equititrend.com
Copyright Business Wire 2011
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July 26, 2011 1:42p
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